Congratulations – you’ve adapted your business to Web 2.0 and successfully learned how to navigate the waters of online social interaction and use tools like Facebook and Twitter to expand your business. Savor the moment, but don’t relax and get comfortable just yet. There is a new revolution afoot that is going to renew real estate marketing all over again, and now is the prime time to get on the bandwagon and get ahead of the curve.
All evidence points to the fact that we are entering the mobile era, and if you’re holding back on embracing mobile for your business because you think it’s a passing fad or a slow-moving migration, think again. Technology changes fast, and consumers are keeping pace.
Here are some of the key reasons why now is the time to go mobile for your business:
1. PCs Are Just One Tool Consumers Use to Search
iPads, tablets, and smartphones, oh my! With these amazing new innovations that fit in a purse or pocket and keep you connected while you’re on the go, it’s no wonder that the PC is losing its place as the primary tool to surf the web. Smartphone sales surpassed PC sales for the first time in 2011 and tablet sales are expected to surpass PC sales in just 2-3 years.
Bottom line: Make sure that your profile and listings are available not just online, but on mobile as well! You can reach Trulia’s mobile audience with the brand-new Trulia Mobile Ads.
2. Apps Are Where It’s At!
Apps are a lot more than fun games and productivity tools – they are the mainstay of how content is consumed on mobile devices. The regular browser just doesn’t cut it. and recent studies show that people are actually spending more time using mobile apps than they do on websites!
At Trulia we’ve seen our own mobile traffic grow 250% in one just one year, and we are hard at work perfecting the mobile search experience to meet the needs of today’s on-the-go house-hunter.
Bottom line: Your listings must be on the latest and greatest mobile apps! Trulia Mobile Ads give you premium placement on Trulia’s top-rated iPhone and Android apps.
| Related mobile articles: 7 Deal-Saving Gadgets for Agents on the Go Must-Have Android Apps for Real Estate Agents Simple Steps to Make Your Home Office Work for You |
3. Mobile Consumers Are Action-Oriented and Ready to Connect
Mobile consumers are motivated consumers. They want what they want when they want it and, thanks to their 4G connection, they don’t have to wait to accomplish a task, search for information, or make a purchase. Research shows that 70% of all mobile searches result in action, and 61% call after they search.
Bottom line: Your contact information needs to be front and center to home-searchers using mobile! With Trulia Mobile Ads, buyers in your area can reach you with the touch of a button.
4. You Need to Reply Fast and First!
When a buyer finds the home of their dreams, they don’t want to waste any time, and that includes time spent waiting for a reply from a real estate agent. The odds of reaching a prospect are 100 times better when called in 5 minutes versus 30. If you don’t pick up the phone or reply within just a few minutes, your potential prospect will call someone else who is available.
Bottom line: Leverage mobile technology to maximize your efficiency and availability. You need to be using a mobile device to ensure that you’re accessible when your next lead finds their new home.
This is only the beginning of the coming mobile revolution. Get in on the ground floor now so you don’t get left behind.
